Toyota Crown – Interactive Configurator & AR Experience
The Toyota Crown Interactive Configurator was a single-streamed web application, allowing users to explore and customize the Toyota Crown in real-time from their desktop or mobile device. With a minimalist, high-end virtual showroom, users could interact with exterior and interior options, switch configurations, and even experience the vehicle in their own space via AR mode.
About The Project
Designed for Toyota USA, this web-based vehicle configurator provided a seamless, interactive experience, giving users full control over customization and exploration without requiring a download. The experience featured:
Augmented Reality (AR) mode, allowing users to place the vehicle in their real-world surroundings and walk around it in full scale.
- OrbitCam functionality, allowing users to rotate and view the Crown from all angles.
- Real-time configuration options for paint and interior finishes.
- A high-quality virtual environment, designed with minimalist lighting and reflections for an elegant, showroom-like feel.
Key Features
Interactive 3D Configurator
Users could rotate the Toyota Crown, switch between interior and exterior views, and customize configurations in real time.
High-End Virtual Showroom
A clean, minimalistic environment with refined lighting provided a premium presentation of the vehicle.
Augmented Reality (AR) Mode
Users could place the Toyota Crown in their physical space, walk around it, and explore its details up close.
Seamless Streaming
No downloads required—the entire experience was streamed, ensuring a smooth and accessible user experience on both mobile and desktop.
Insights
Process & Execution
The virtual environment was designed with carefully placed down lights from Maya, creating a sleek and polished atmosphere that enhanced vehicle reflections and surface details. The streamed nature of the experience ensured high-quality visuals without performance limitations, making it easily accessible to a wide audience.
By integrating AR technology, users were able to see the Toyota Crown in their real-world environment, bridging the gap between digital exploration and physical presence.
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