Wrapped In Merino

Built in collaboration with Circul8 and GoodShape, Wrapped in Merino is a flash microsite aiming to engage users to help create the World’s Longest Social Scarf. Users are prompted to upload a photo, take a snap with their webcam or select a photo from facebook. They can then customize their portion of the scarf.
The site was heavily integrated into facebook, twitter and pinterest, allowing the users to share their creation & encourage friends to join in. After the first 4 weeks over 10,000 entries had been made.