IAG – First PlaceTo help educate millennials about home safety, Imagination created FIRST PLACE – an interactive experience that challenged the participant’s knowledge of home safety in a unique and immersive way. Once in the virtual reality living room, players had 90 seconds to identify 12 everyday hazards.
Created using Unreal engine for HTC Vive, this project was extremely successful in raising awareness of home insurance for millennials. In addition to creating this VR application we also filmed an actor using the HTC vive with camera tracking within a green screen room. This allowed us to superimpose the actor into the virtual space.