Mercedes Apple Vision Pro Experience
A high-fidelity, multi-user AR application developed for Apple Vision Pro that brings Mercedes vehicles into the real world with immersive real-time rendering and interactive configuration. Users can explore, customize, and share the experience across multiple devices in a showroom-quality setting.
About The Project
This application showcases how spatial computing can elevate automotive experiences. Using Apple Vision Pro, users can place a life-sized Mercedes vehicle in their environment and interact with it from any angle. The experience is designed to feel seamless and intuitive, allowing users to explore details inside and out.
The experience supports multi-user functionality. A lead user, typically a sales representative, can guide the session by placing the vehicle, adjusting its configuration, and walking the customer through features. All connected devices remain in sync, creating a shared virtual showroom. This makes it ideal for dealerships and high-touch customer demonstrations.
Vehicle placement is handled through visual markers for quick alignment. Once placed, users can walk around the car, enter the cabin, and view high-resolution details powered by real-time rendering tuned for VisionOS.showroom-quality visualization, making it one of the most advanced automotive AR experiences to date.
Process & Technical Insights
In-Depth Breakdown
The application is built specifically for Apple Vision Pro, making use of spatial tracking, real-time rendering, and full passthrough capabilities. It is optimized to run at high fidelity while maintaining intuitive controls and minimal setup.
A custom server manages the shared state. When a user changes the car’s position or updates its configuration, those changes appear instantly on all connected devices. This supports use cases where one person guides the experience while others follow along.
To keep the experience efficient and accessible, we implemented fast marker-based placement and simplified controls. The overall design ensures a smooth experience, even for first-time users unfamiliar with spatial computing or AR interfaces.
Key Features
Full-Scale AR Vehicle Placement
Users can place a true-to-scale Mercedes EQS in any physical space using spatial tracking and ground markers.
Real-Time Configuration
Easily switch paint colours, trims, and wheel options, with updates reflected across all connected devices.
Immersive Walkaround & Interior Exploration
Walk around or step inside the vehicle using passthrough AR for a realistic perspective on design and craftsmanship.
Multi-User Shared Sessions
Multiple users can join the same experience. One headset controls the session while others observe, creating guided demos with zero friction.
User Feedback
“This is the most impressive use of the Vision Pro I’ve seen so far.”
“It really feels like the car is right here in the room.”
“Being able to control what the customer sees makes it so much easier to guide them through the experience.”
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